Wing Bank (Cambodia) Plc is revolutionizing the financial landscape with the introduction of Wingcoin, a pioneering blockchain-based rewards program designed to enhance the purchasing capabilities of its users. Through every transaction made using the Wing Bank App, users can now accumulate ‘Wingcoins,’ unlocking new dimensions of savings and spending.
With Wingcoin, each transaction is not just a mere exchange of funds but an opportunity to earn valuable rewards. Whether transferring money to acquaintances, topping up mobile phones for Cellcard users, or engaging in scan-to-pay transactions at participating merchants using Wing Bank’s KHQR or Wingpay, users receive Wingcoins that translate into real savings.
Han Peng Kwang, CEO of Wing Bank, articulates the essence of Wingcoin as a blend of technological innovation and user empowerment, aimed at enriching the transaction experience. “Wingcoin is set to redefine how users perceive and engage with their daily financial transactions by adding a layer of reward and incentive,” he stated.
One US dollar equates to 100 Wingcoins, which are valid for a year from the acquisition date, encouraging users to partake more actively in the program. The redeeming options for Wingcoins are vast, offering access to over 100,000 products on Wingmall, ranging from electronics to culinary delights, in addition to mobile top-ups for Cellcard users.
Wingcoin’s broader goal is to elevate the users’ financial efficacy, turning every expenditure into a strategic and rewarding decision. This initiative not only benefits individual users but also extends to corporate partners and merchants by fostering business growth and enhancing consumer interactions.
In a move to further engage its user base, Wing Bank has launched the Treasure Hunt Rewards, exclusive to Wing Bank App users, valid until July 31, 2024. This initiative offers daily and monthly prizes, with rewards varying from 20 to 10,000 Wingcoins and grand prizes including high-end electronics and a 24-karat gold bar.
The widespread adoption of Wing Bank’s KHQR among approximately 165,000 merchants underscores its operational benefits, while over 52,000 merchants have already embraced Wingcoin, with numbers increasing daily, evidencing its growing influence in the market.
Source: Phnompenh Post