PHNOM PENH, CAMBODIA — The Pacific Asia Travel Association Cambodia Chapter (PATACC), in a joint collaboration with the Ministry of Tourism, the Cambodia Tourism Board (CTB), the Cambodia Tourism Federation (CTF), and the Indian Chamber of Commerce in Cambodia (ICC), is introducing a fresh focus to its premier networking series. The upcoming Cambodia Travel Match (CTM) 2026 – India Special Edition is set to serve as a face-to-face destination marketing platform. Specifically, the key business-to-business (B2B) events will take place in Siem Reap on July 18 and Phnom Penh on July 20, 2026.
Organizers hope the strategic initiative will successfully promote the Kingdom’s diverse offerings to one of the world’s fastest-growing outbound travel markets.
Restoring Inbound Travel Momentum from India
The localized focus comes at an important juncture for the national hospitality sector. While Cambodia continues to diversify its global market reach, recent statistics indicate a critical need for targeted promotion in South Asia:
- 2025 Retrospective: Cambodia welcomed 71,046 Indian tourists in 2025, which marked an 8.5% decline compared to 2024.
- 2026 Five-Month Performance: During the first five months of 2026, the country received 26,273 Indian guests—reflecting a 14.6% decline from the same period in 2025.
By bringing the “India Special Edition” directly to domestic operators, the event aims to reverse these downward trends, generate fresh business agreements, and reinforce public-private partnerships.
Connecting Cambodian Businesses with Elite Outbound Buyers
CTM functions as Cambodia’s National Destination Marketing Platform rather than a standard commercial exhibition. Consequently, the format is engineered to foster direct relationships, commercial trust, and long-term contracts through face-to-face networking.
The event will bring together essential stakeholders from across Cambodia’s tourism ecosystem, including:
- Accommodation: Premium hotels and luxury wellness resorts.
- Operations: Tour operators, regional travel agencies, and destination management companies.
- Services: Local restaurants, transportation providers, and experiential activities.
Furthermore, participating businesses will gain direct access to hosted buyers and senior travel media representatives coming from India. This direct exposure allows local brands to present their products directly to key decision-makers, expanding their international networks and boosting their brand visibility on a recognized national platform.
Building on Proven Campaign Success
Since its official launch in March 2026, the CTM Mini-Series has demonstrated highly measurable business outcomes. The platform has already hosted 80 international buyer organizations representing seven target markets.
“At a time when the global tourism industry is becoming increasingly competitive, Cambodia needs the participation of all stakeholders,” noted the organizing committee.
Previous additions of the CTM campaign have successfully delivered positive commercial results, including increased tourist numbers from Vietnam, expanded travel avenues in Indonesia, golf tourism interest from Singapore, package connections with Myanmar, and solid trade growth with the Chinese market. By focusing on India this July, organizers are confident they can establish a similarly robust economic channel.
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