Phnom Penh — Lida Eve, Cambodia’s pioneering virtual influencer and winner of Best Digital Content of the Year at the Cambodia Digital Awards 2025, is moving into a new form of storytelling with the launch of “វិ ញ្ញា សាស្នេហ៍ – Love Exam,” an AI-led micro drama believed to be among the first of its kind in Cambodia.
The project marks an important step for Cambodia’s digital creative industry. It brings together virtual influencer technology, human writing, AI-assisted production, Khmer youth culture, and short-form drama in a format designed for the way audiences now watch stories: short, emotional, mobile-first, and character-driven.
Lida Eve first gained national attention as a virtual personality created in Cambodia, with a defined identity, bilingual storytelling, and a growing audience that connected with her as more than just a digital experiment. Her recognition at the Cambodia Digital Awards 2025 under the Ministry of Post and Telecommunications placed her among Cambodia’s strongest examples of local digital content innovation.
Now, the next step is story.
“Love Exam” follows Lida, a university student in Phnom Penh who is trying to balance family expectations, part-time work, academic pressure, friendship, and first love. After struggling in economics, she is paired with Lay, a brilliant but emotionally guarded senior student. What begins as tutoring slowly turns into a story about confidence, class pressure, ambition, self-worth, and the quiet fear of not being enough.
The first season is planned as a 24-episode micro drama, structured across six acts and released over three months. The story is built around short episodes, emotional cliffhangers, and familiar youth experiences, from campus life and café shifts to late-night study sessions and the pressure to succeed.
For Cambodia, the project is significant not only because it uses AI, but because it uses AI in service of a local story.
At a time when micro dramas are growing across Asia and beyond, “Love Exam” gives Cambodia a chance to enter the format with its own voice. The series is not trying to copy global trends. It is trying to show that Cambodian creators can use new technology to tell stories that still feel close, human, and culturally grounded.
“Last year, Lida Eve was recognized as one of Cambodia’s leading digital content innovations. This year, we wanted to take her beyond social media posts and into storytelling,” said Niraj Gupta, Director of Macro Computing Solutions Co., Ltd. “Love Exam is not just about AI. It is about showing that Cambodia can create new forms of digital entertainment while keeping emotion, culture, and human experience at the center.”
The project also reflects a wider shift in the creative economy. AI tools are making it possible for smaller teams to experiment with formats that once required large production budgets. For young Cambodian creators, designers, writers, animators, and digital artists, this opens a new path: not replacing creativity, but giving it more room to move.
Lida Eve’s original purpose was to represent a modern Cambodian digital voice: rooted, thoughtful, bilingual, and globally aware. “Love Exam” continues that direction by presenting a Cambodia that is young, emotionally intelligent, ambitious, and ready to create in new ways.
The series will be released through Lida Eve’s official digital platforms, with episodes planned across June, July, and August.
About Lida Eve
Lida Eve is Cambodia’s pioneering AI-powered virtual influencer. Created in Phnom Penh, she represents a new kind of digital personality: culturally rooted, bilingual, emotionally engaging, and built for the next generation of storytelling. Through lifestyle content, social campaigns, creative collaborations, and now AI-led micro drama, Lida Eve aims to help position Cambodia as an emerging creative technology voice in Southeast Asia.
About Macro Computing Solutions Co., Ltd.
Macro Computing Solutions Co., Ltd. is a Phnom Penh-based digital, AI, and technology solutions company working across digital strategy, content innovation, virtual influencer development, AI-powered storytelling, and digital transformation initiatives. Macro is the creator of Lida Eve, winner of Best Digital Content of the Year at the Cambodia Digital Awards 2025.
