Cambrew Ltd., part of the Carlsberg Group and one of the leading beverage producers in Cambodia, announced the official launch of its Carlsberg Store on Wingmall. The move positions Wingmall as a major retailer and distributor of Cambrew’s diverse beverage portfolio, encompassing a wide array of beers, energy drinks, carbonated soft drinks, and water. This collaboration promises to bring Cambodia’s most iconic beverage brand closer than ever to both individual consumers and businesses alike.
The new Carlsberg Store on Wingmall offers both individual consumers and B2B customers a seamless digital shopping experience to browse, order, and receive their favourite Cambrew Ltd.’s beverages within 10–20 minutes. Available via the Wingmall platform, the store features a wide range of products including iconic beer brands such as Carlsberg, Angkor Beer, Singha, Blanc 1664, alongside a range of PepsiCo favourites including Sting, Pepsi, Mirinda, 7Up, and the locally sourced Angkor Puro, among others.
This development significantly enhances accessibility and efficiency in the purchasing process—catering to Cambodia’s rapidly expanding and dynamic e-commerce market.
“The collaboration with Wing Inter Logistics Technologies will significantly enhance the accessibility of our diverse brand portfolio for both consumers and businesses,” said Vladimir Vava, Managing Director of Cambrew (Carlsberg Cambodia). “This strategic partnership is more than just about increasing product availability; it’s about a shared vision to reshape the future of e-commerce in Cambodia through innovation and customer centricity. By joining forces, we anticipate mutual growth and a strengthened presence in Cambodia’s evolving digital retail landscape.”
A Memorandum of Understanding (MoU) was officially signed recently between Wingmall and Cambrew, marking the beginning of a promising collaboration—one that strengthens Wingmall’s portfolio and also sets the stage for more B2B distributors to join the platform.
“This partnership reflects our shared vision for digital transformation in retail,” said Manu Rajan, CEO of Wing Inter Logistics Technologies. “By integrating Cambrew’s diverse beverage selection into Wingmall, we are expanding our shopping portfolio and enhancing the user experience. Our platform offers seamless browsing, convenient ordering, and reliable delivery, ensuring customers can access their favourite brands with ease.”
Customers and authorised dealers of Cambrew can enjoy free delivery on all orders placed through Wingmall. Additionally, dealers will be able to utilise Wing Bank’s Buy Now Pay Later Programme on the platform, allowing for flexible payment options when purchasing Cambrew products. Interested dealers can register for the programme by contacting Cambrew. Wingmall’s business model is also notable for its minimal merchant fees, providing a cost-effective solution for its partners.
To mark the launch, Cambrew Ltd. is offering 30% off the first two orders of its beverages on Wingmall with the promo code CARLSBERG30. This limited-time offer is valid while stocks last.
About Cambrew Ltd (Carlsberg Cambodia)
Cambrew Ltd is the first brewery in the Kingdom and one of the largest brewers in Southeast Asia, operating to European standards and using modern technology. The brewery has been in operation since the early 1960s, originally commissioned by the Cambodian Government. Cambrew is a proud member of the Carlsberg Group, headquartered in Copenhagen, Denmark. This affiliation brings integrated standard procedures, a strong corporate culture, and a commitment to brewing excellence. The company offers a diverse portfolio of beers, including both international premium brands and local favourites. Its flagship product, Angkor Premium Beer, proudly carries the iconic tagline “My Country, My Beer,” making it one of the most recognised and popular brands among Cambodian consumers. Since 1992, Cambrew has also partnered with PepsiCo to bottle and distribute a range of soft drinks in Cambodia, including Pepsi, Mirinda, 7Up, and Sting.
About Wing Inter Logistics Technologies
Wingmall, powered by Wing Inter Logistics Technologies, is a leading e-commerce platform known for its extensive merchant network, reliable delivery services, and flexible payment options. With a vast product catalogue and exclusive deals, Wingmall ensures a premium shopping experience for users across Cambodia.
