Several Indonesian companies have expressed interest in Cambodia’s food and beverage (F&B) sector due to the country’s substantial market potential, according to industry insiders.
During the 38th Trade Expo Indonesia (TEI) held in Jakarta, representatives from these companies stated that Cambodia’s F&B space offered significant growth prospects and lucrative opportunities.
Anrio Delon, International Business Assistant Manager at Khong Guan Group, revealed that his company is actively exploring the Cambodian market and plans to introduce a range of new products. “We recently entered the Cambodian market in early 2023 with our chocolate wafers, and since then, we have realized the immense potential of the Cambodian market,” Delon said.
He added, “Six months ago, we launched our choco-strawberry wafers in Cambodia, and they instantly became a hit. This unique product, featuring a chocolate wafer with strawberry cream, has no direct competitors in the market. We are now planning to introduce other products, including Monde Genji Pie biscuits, a French-originated product. We anticipate this product to be successful in Cambodia, as well as other ASEAN countries, considering our 99 percent market share in Indonesia.”
Delon also disclosed that Khong Guan Group would introduce four flavors of Monde Genji Pie biscuits to Cambodia in the coming days, and in early 2024, they plan to launch new flavors of wafers such as chocomilk and others.
In addition to Khong Guan Group, Tempeh Azaki, a company specializing in vegan foods, is actively seeking distributors in Cambodia. Dzikra Rahmah, an Indonesian business executive representing Tempeh Azaki, stated, “We recognize Cambodia as an essential market within the ASEAN region. Introducing our sustainable product to Cambodia will not only contribute to the local economy but also promote eco-friendly food practices in the region.”
Rahmah highlighted the nutritional value and environmental benefits of tempeh, a fermented soybean product, and emphasized that it is an ideal dietary choice for vegans and vegetarians. Recognizing the surge in popularity of vegan and vegetarian diets, she commended Cambodia for its efforts to promote sustainable practices.
Furthermore, Sreeya Sewu, an Indonesian fast food company, is actively seeking distributors in Cambodia. Koh Yuen Loo, Head of Sales Food Service at Sreeya Sewu, expressed confidence in the company’s potential for success in Cambodia and other ASEAN markets, citing the unparalleled appeal of Indonesian tastes in the region.
With Indonesia’s interest in Cambodia’s F&B sector on the rise, it is clear that the country’s growth and market potential offer attractive prospects for international companies seeking expansion in the region.
Source: Khmer Times
