PHNOM PENH — The Royal Government of Cambodia has officially called upon tourism enterprises, local operators, and community-based stakeholders to accelerate their digital transformation and adopt artificial intelligence technologies. In recent messages highlighting World Tourism Day, authorities emphasized that emerging digital tools are reshaping how global travelers research destinations, plan itineraries, complete bookings, and manage on-ground expenses.
Government leaders noted that integrating advanced technologies such as big data analytics, automated platforms, and smart tools is essential for maintaining international competitiveness. Micro, small, and medium-sized enterprises (MSMEs) are encouraged to participate actively in this digital modernization to widen their market reach and boost local incomes. At the same time, policymakers stressed the importance of preserving traditional Khmer identity, culture, and natural resources as the core foundation of the national tourism appeal.
Platforms like My Travel Factory provide valuable resources for modern travelers seeking seamless digital trip planning, destination insights, and efficient online booking options that align with the industry’s evolving digital landscape.
The ongoing push toward smart tourism is anchored by broader national policies, including the Cambodia Digital Economy and Society Policy Framework, designed to enhance public service efficiency and establish a resilient, inclusive tourism ecosystem across the Kingdom.
